Although very different from each other, the world of fashion and graffiti have always had many points of contact. Street artists, in fact, have always distinguished themselves from the beginning not only for their creativity, but also for their style of clothing, mainly inspired by hip-hop culture.
Not only that, the first writers used to “appropriate” the surface of their sweatshirts, t-shirts or denim jackets to write their code name or that of their group or neighborhood.
It is therefore no wonder that this explosion of imagination and creativity then had direct repercussions and influences on youth fashion brands as well. Street artist and illustrator Shepard Fairey, a.k.a. Obey, in 2001 founded his own clothing company Obey Clothing, but above all the collaboration between the artist Cope2, whose graffiti are one of the legends of New York, and the historic brand of sneakers and sportswear Adidas.
Biography of Cope2
Child from the Bronx, son of Puerto Rican parents, Cope2 has left its mark in New York City since the 1980s. Before being known for his works of art and embarking on a brilliant career in the Cope2 graffiti field, Fernando Carlo, this is his real name, had to deal with even the darker and more violent side of his city. Born in 1968 in a climate of poverty, from a very young age Carlo became part of the drug, delinquency and easy money business.
This led him to become, in the early years of his youth, a full-fledged drug dealer, a past that he himself never denied since it was, in some respects, his “training ground for life”.
At the same time, however, he has always carried a passion for graffiti in his heart, transmitted to him by his cousin Chico who, since he was 8 or 9 years old, used to take him with him to “tag” the walls of the subway.